Disclosure

In December 2009, the FTC released Guides Concerning the Use of Endorsements and Testimonials in Advertising.  The guidelines require that any affiliate who uses reviews, rankings, or testimonials to promote products must clearly disclose the fact that they may receive compensation for doing so.  All affiliates are required to comply with these guidelines.  Failure to do so may result in removal from their affiliate program and the cancellation of commissions.  In order to comply with these guidelines my disclosure must meet four basic requirements.  The disclosure must be frequent, clear, conspicuous, and require no scrolling or other type of user action to locate the disclosure.  Those requirements are further explained below:

 

Frequent:  Your disclosure must appear on any page that has a review, recommendation, comment, or article that promotes a product or service for which you receive compensation.

Clear:  It must be immediately clear that you may receive compensation for your review or rating.

Conspicuous:  The disclosure must be clear and easy to see.  It should begin with the word “disclosure”.

Require No Action:  Your disclosure must be immediately evident to a typical visitor to your site who views a review, ranking, or endorsement on a PC or Mac monitor.  A visitor should not need to scroll, click, or hover to learn that you receive compensation.

DISCLOSURE:
  Any information presented here is my own opinion.  I have taken great effort to present clear and accurate information, often by personal testing of the product.  I do not receive any compensation for the reviews and articles that I write; I do however, in most cases, receive an affiliate commission for actual sales made as a result of my publications. Other than being an affiliate, I am in no way associated with any of the companies or products I review.