Ranking The Site or Blog

Ranking The Site or Blog
Ranking The Site or Blog

Ranking The Site or Blog should be on the top of your mind when creating anything on the Web.  After all, why are you doing it in the first place?  To have people find, see, and read it, right?  Other than you personally telling a friend or family member, Ranking the Site or Blog is the only way anyone is ever going to find it.  I found a really good article on Ranking The Site or Blog and have posted it below.  I hope you’ll find it interesting and learn a little more about this topic!
 
 

Ranking The Site: Your Own Site OR a Blog / Article?

First, we would like to say BIG THANKS to everyone for being active on our blog, for emailing us your questions and concerns, because if you do not ask, you will never know the answer

Being in a service business is not always easy, especially when you feel personally responsible for the results your service brings, but at the same time, you meet new people all over the globe, you share your experience, you learn a lot from theirs, and enjoy every single step of the way. So thank you guys for being with us!

Now, every once in a while we feel there is a need to share ideas and express our opinion on a specific topic. This time, we`re going to speak about the difference between ranking your own site, or a content page on a Web 2.0 property (which can be a Squidoo lens, Blogger.com blog, an article on any article directory, etc. In short – a page you can easily create on any Web 2.0 property in an hour or two, without purchasing your own domain and spending your time on setting up a website).

So what is better, really – to rank your own site, or a simple Web 2.0 page with your content, that promotes some product?

First, let`s see what are the advantages and disadvantages of each:

Option #1: Creating your own website:

Advantages:

  • YOU control the appearance, ads and outgoing links on the site
  • You can set up Google Analytics or any other tracking
  • It is an asset, which you can sell and make money – it belongs to you

Disadvantages:

  • Much more time consuming
  • Requires a small investment (domain name + hosting)
  • Not indexed in Google, no rank because it`s brand new site

Option #2: Creating a page on a Web 2.0 property:

Advantages:

  • Takes an hour or two to create, and you can start ranking it right away
  • The site you are creating content on, already has some authority on Google, and can be much easier to rank
  • No expenses are needed

Disadvantages:

  • You have no control over the content that can be added next to yours: if that`s an article, and you want the reader to click on your link in it, there might be dozens of other links promoting other people`s products, so your CTR might be super low sometimes
  • It is not yours – by submitting your content to other sites, you are helping their business, they make money off it.
  • The site owners can change their rules as often as they want: one day you might be able to add 3 links to your content, the other day they might say you can only add one, and that one cannot even be an affiliate link.

Now, those are some general things you need to keep in mind, they do not actually help a lot when you need to make a decision.

In order to decide which option to choose for each specific situation (e.g. product, keyword, type of commissions, etc.), there are some factors you need to look at:

1) The number of keywords you want to rank

Say you want to promote a specific digital camera. You know it sells well, it has a good price, and you can get a good commission for a sale. You start researching for buyer keywords, but only find one that has a good search volume, and low competition. Of course you can build a new website for just that keyword (and it could probably rank very well if optimized correctly), but a better idea could be to simply create one page of content on Blogger.com, or USFreeads.com, or any other site, and get that page ranked. And of course, move on to the next product

2) Your chosen monetization method

There is a huge difference in whether you are going to promote a specific product and have affiliate links in your content, or if you are going to put AdSense, and make money for clicks.

First, the keywords you choose for these two types of monetization, are completely different: when promoting a specific product for affiliate commissions, you need to focus on “buyer” keywords, while in the case where you`re doing AdSense and need to get more clicks on the ads, you need “researchers”, and you need to focus on keywords that are “traffic keywords”, or “research keywords” – the keywords that people type in Google to get more information on the subject, but not to purchase anything.

AdSense marketers usually need as many pages of content online, as they can get. Buying domains, setting up websites is too “expensive” for them. This is why when making money with AdSense, many times a much better option is to create content on Web 2.0 properties instead of creating your own sites. The idea is to have more content, get it ready fast, and get it ranked for “research” keywords.

3) Your long term and short term goals

Ranking a brand new website can take longer than ranking a page on some authority site.

If your goal is to get traffic and make sales as soon as possible, just create a simple page or an article, and start working on getting it to the first page.

If you are building a business and can give it a few months to grow, good keyword research and a website built around high traffic / normal competition keywords is the best thing to do.

4) Your overall marketing strategy

Building many Web 2.0 pages that do not require as much time and effort as building new sites, is a good strategy when you want to “test the waters”. Many marketers create one-page blog posts (or one-page ads such as USFreeads), rank them (as many times it`s easier and faster to rank a page on an authority site), see if the product and keywords are profitable, and then choose more keywords, and build their own sites. This way they have an existing money making page, but are building an asset for more profits.

“Testing the waters” by creating your own sites might be very ineffective because of the time and investment needed.

Conclusion

If you`re promoting affiliate products, if you`re good at keyword research, if you have experience and can invest some time and money to reap the benefits later, it is always better to create your own websites and get them ranked on the search engines. This way you are building a real business, which you can even sell later on.

For people just starting out, for those who want faster money, and are not sure which product, keyword or niche is good to go after, a good idea is to create as many Web 2.0 content pages as possible, and start ranking them.

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IMPORTANT:

#1:

Every time you choose to create a Web 2.0 page, make sure you choose a site that does not have too many outgoing links. Some of the most popular Web 2.0 properties like Squidoo and EzineArticles.com have so many outgoing links and distractions that sometimes the reader might not even notice your link, and might click on any other, and leave the page.

#2:

Never rely on the search traffic only. Spend some time to promote each of your pages in forums, Answers and other places!

Talk to you soon!

Ivana and Alex

 
 
I hope you found this article on Ranking The Site or Blog interesting and helpful.  I’ll be looking for more “goodies” to post here in the future.  Until then, don’t forget, at Domain Hosting Place there’s always something new to be found!

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