Keyword Usage

Keyword Usage
Keyword Usage


Keyword Usage Equals On Page Leverage

Like the title says, Keyword Usage equals on page leverage, and that couldn’t be more true.  We’ve all heard of Search Engine Optimization (SEO), and one of the biggest factors of good SEO is properly using the keyword(s) that your page, post, article, whatever is focusing on.  There are some definite rules on keyword usage you should try to follow when optimizing something for a specific keyword or keyword phrase.  I won’t say that your Web site will die if you don’t use all of these, but I can safely say – It will never come to life!


The Rules For Keyword Usage

1.  Domain Name

I’ve covered this in other articles, but it is something to be seriously considered when buying a domain name.  If you can get the keyword your focusing on in your domain name, that will give the search engines, and potential visitors, exactly what they will be looking for.  Example;  Now we all know that all the “good” keywords have already been taken, right?  Not really!  Don’t forget to think of a good suffix or prefix to go with your keyword.  Do a little brainstorming on this.  How about a suffix like  What about a prefix of  They are not perfect, but I think you can see that these examples would get the job done and take care of Keyword Usage rule 1.  Just a note on this type of Keyword Usage, generally speaking, having a suffix is the better choice of the two.


2.  Keyword In URL

At first you may think of keyword in domain name, and you would be thinking in the right location.  When I say url, I am referring to a page or blog post.  Using the above domain name, if you had a page focusing on something more specific it might look like this;


3.  Keyword In Title

It’s that simple – put your keyword(s) in the title.  Even the most basic theory of proper keyword usage demands that it be found in the title, yet so often it’s not there.


4.  Keyword In Heading Tags

You should always put your keyword in a minimum of one H1, H2, and H3 headings.  Keyword in the title would satisfy the H1 heading, but don’t forget the H2 and H3 headings.


5.  Keyword Position

There’s a definite percentage of keyword usage you need and I’ll cover that in a minute.  It’s also important where your keywords appear.  The rule is, put your keyword in the first sentence of the first paragraph.  If you think about it, the search engines are looking at your site all the time.  If your keyword appears in all of the other places I’ve covered, and now they see it at the very beginning – hey, what ever you are writing, it must be about that keyword.  The rest of this rule is to include your keyword in the very last sentence.  Again, it’s a final reminder for the search engines.


6.  Keyword Density

The keyword usage rule here is, your keyword should appear at least 2% of the time but not more than 5% of the time.  To clarify that; if your writing has 500 words, your keyword should appear 10 to 20 times.  I personally feel that once you go over 2% keyword usage, it starts to sound rather “corny”.  Don’t forget, at the end of all this SEO stuff, a real human is going to be reading it!


7.  Font Decoration

What I mean by this is emphasizing the actual appearance of your keyword.  Here the specific rule is; the first time your keyword appears in the paragraph, make it bold.  The last time it appears in the last paragraph, underline it.  And some where in between, put your keyword in italics.


8.  Keyword In Image

Always include at least one image (picture) in your writing.  It’s not just visually correct, but it gives you another easy way to get your keyword seen by the search engines one more time.  The search engines can not “read” a practice but you can insert (code) what is called an “alt tag” with your keyword.  Many programs like WordPress have an option that will let you enter that alt tag when you insert an image.

9.  Meta Title

This is a hidden code in your Web site that tells the search engines what this site is.  Don’t miss a great chance to get your keyword noticed again.

10.  Meta Description

As with the meta title, this helps the search engines know what your site is about.  Also, more importantly, this is what appears to the reader in the search results making it a nice way to possibly entice someone to click to go to your Web site.


Keyword Usage Conclusion

I’ve only taken a look at how and what you should do with the keyword(s) you want to focus on for your particular niche.  There are more factors I cover in another article.  For now, if you want to have a successful Web site, you really must be sure to follow the rules in this article on proper keyword usage.

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Thanks for visiting my article on Keyword Usage.